The Kelce brothers were able to book their dream guest Caitlin Clark and got right to work dominating 2025 by dropping an episode of New Heights on Thursday. In it, Clark boosts Travis Kelce's ego and gives him something to hold over Patrick Mahomes head by saying that the tight end is her favorite Kansas City Chiefs player. She was also asked a serious of rapid-fire questions by Jason Kelce, one of which had to deal with the NBA's declining viewership this season.
It's important to contextualize the actual numbers here as the league as a whole is down only 3% against last season to this date—and the NBA on ESPN is even up 5%—amid a time where cable viewership has also taken a double-digit percentage fall. And that the NBA is far from the only league seeing the impacts such a radical change in viewing habits can have. To the point where one could argue that the headlines read far more dramatic than the actual facts of the case.
