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Molly Yanity, Professor and Director of Sports media and Communication, University of Rhode Island

Caitlin Clark, Christine Brennan and how racial stereotypes persist in the media’s WNBA coverage

Indiana Fever guard Caitlin Clark, right, scrambles for a loose ball against Connecticut Sun guard DiJonai Carrington during a game on Aug. 28, 2024. Brian Spurlock/Icon Sportswire via Getty Images

The “Caitlin Clark effect,” or the impact on women’s basketball from a ponytailed rookie phenomenon from America’s heartland, is real: The 2024 WNBA season shattered viewership, attendance and merchandise sales records.

Clark, however, didn’t get a chance to compete for a league title.

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