
Caesars Sportsbook made history Sunday night when it streamed the game between the Dallas Cowboys and Indianapolis Colts, becoming the first American sportsbook app to provide customers with a live “Watch & Bet” video stream.
The stream was made possible thanks to a new deal between the NFL and Genius Sports Limited, the exclusive distributor of NFL data and live streams to sportsbooks. In a release Monday, Genius said the deal will include select regular season and postseason games each week.