Las Vegas, especially the Las Vegas Strip, assaults your senses.
From the giant neon signs to the never-ending music, to the noise created by so many people having a good time in such a confined space, just being in Las Vegas can be overwhelming.
Walking on the Strip itself, at least in the crowded south and central areas dominated by Caesars Entertainment (CZR) and MGM Resorts International (MGM), involves staying on your toes. People are everywhere and a lot of them want to sell you something, hassle you for money, or try to hand you a flyer for something you probably don't want to do.
DON'T MISS: Las Vegas Strip Has a Scary Covid-Created 'Fatal Fungus' Problem
To find bliss on the Strip, you have to retreat to your room, since the megaresorts that dominate the 4.2 mile stretch of road aren't noted for their quiet and understated operations. Even there, if you aren't on a high enough floor, you might hear street noise, live music, and other events.
For true quiet, you can maybe escape to a spa, but that cost adds up fast.
So that may be why a new boutique Las Vegas Strip property, located directly across Las Vegas Boulevard from MGM's Mandalay Bay, may fill a key niche.
Las Vegas Strip Adds a Quiet Retreat
The new Nirvana Hotel, located on the South Strip across from Mandalay Bay, does not look like much. In fact, instead of a giant marquee, it shares its sign with something called the BLVD Eats Shishlik Grill.
This does not mean that the hotel or its new owners, Sandy and Erik Hershkowitz, lack ambition. The couple want their property to be a bit of bliss amid an otherwise insane environment.
Nirvana Hotel has a simple slogan at the top of its website: "Nirvana Hotel provides the peace you are seeking and breakfast served early."
The website makes clear that it's near the action of the Las Vegas Strip but that it offers a tranquil spot from which to base yourself.
"If you are looking for a relaxing, refreshing and rejuvenating experience altogether, we offer all of that under one roof," the website says.
Nirvana Hotel also offers the Strip's only outdoor Zen Garden.
Nirvana: a Different Take on the Las Vegas Strip
The couple owned a souvenir shop at the front of the same property before they purchased the hotel in January, the Las Vegas Sun reported. They spent about two months renovating the 25-room hotel property before officially opening in late March.
“That is my background, and that’s what I wanted to build -- for people just to have that quiet haven,” Sandy Hershkowitz told the website. “Get away from the chaos.”
The small property was intentionally designed to be different from the massive Strip properties of MGM, Caesars, Wynn Resorts (WYNN), and others.
It has no casino, no smoking, and no parking fees or resort fees. It does offer guests a tranquility room with coffee and tea for guests, pet-friendly room options, and outdoor areas, a daily happy hour, and more, Sandy Hershkowitz told the Sun.
Rooms have simple, minimalist design, and the owners offer a very hands-on experience. They and the hotel's staff will help guests arrange their Las Vegas visits, offering a level of personal service that you don't usually get unless you're a high roller or staying at a premium property.
"We will help you experience Las Vegas in its true sense. From venturing around the Vegas Strip and eating world-class delicacies to enjoying an entertaining show, you are sure to go home with memories and wonderful moments," the hotel says on its website.
The hotel also has a food truck on site, operated by Erik Hershkowitz’s brother, Alon Hershkowitz. It serves Israeli and Mediterranean food.
Room prices range $159 to $179 a night.
Get exclusive access to portfolio managers and their proven investing strategies with Real Money Pro. Get started now.