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Daily Record
Daily Record
Lifestyle
Rachel Williams

Cadbury to launch 'low calorie' chocolate as move divides opinion of shoppers

Cadbury has announced that it is set to make a major change to its iconic chocolate bars that might take some fans a while to accept.

The confectionary giant will now use plant-based fibres to develop new recipes for low-calorie chocolate that will contain 75 per cent less sugar and fat, reports the Sun. According to the brands US owners - Mondelez - the healthier chocolate will eventually taste just as good as the sugary version, even if it takes a while for it to really take off.

Dirk van de Put, Chief Executive at Mondelez, said: "It’s going to be a bit like diet drinks and grow very slowly, but we need to keep it on the market. It’s going to take a while before the consumer really takes to that because it still is not quite exactly the same taste — although it is getting close."

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