Cadbury has reduced the size of Dairy Milk sharing bars by 10% as it passed on the impact of soaring costs to customers. Parent company Mondelez blamed rising inflation in the production of its chocolate as it reduced the size of its larger bars from 200g to 180g.
The bars are still being typically sold at £2 despite the size reduction. US parent company Mondelez said the shrinkflation – reducing the size of a product but keeping its price the same in order to improve profitability – was the first by Dairy Milk in a decade.
In 2012, a 49g bar was reduced to 45g but the price remained 59p. Meanwhile, a year earlier the 140g chocolate bar was reduced in size to 120g.
