Cadbury has reduced the size of its Dairy Milk share bars by 10 per cent amid rising inflation.
The firm said that the costs associated with the production of its beloved sweet treat have spiked in recent months.
Parent company Mondelez said that the bars will reduce from 200g to 180g.
Despite the reduction in the size, customers will continue to stump up the usual cost of the bars - which generally retail at £2 per bar.
A spokesperson for Mondelez said: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs - whether it’s ingredients, energy or packaging - and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2021, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”
A number of Cadbury products had their sizes slashed in an apparent bid to curb obesity in 2020.
Four packs of Double Decker, Wispa/Wispa Gold, Crunchie and Twirls were reduced in size so that each of the bars contained less than 200 calories.
Cadbury claimed that it wanted to give customers different portion size options for “different occasions” as individual bars remained the same size.
In 2016, Mondelez also reduced the weight of its Toblerone bar from 200g to 150g by spacing out its distinctive triangular chunks - the move was reversed two years later.
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