Cadbury's Easter eggs have been hit by ‘shrinkflation’. Their size has been reduced this year - but prices have mostly remained the same.
Chocolate lovers are getting around 25g less chocolate in the small, medium and large-sized Cadbury Easter eggs than they got in 2022.
However, despite the smaller size the eggs are being sold at similar prices to last year, according to The Sun. This means it works out more expensive per gram of chocolate, another example of inflation hitting grocery prices.
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Its large-sized Flake Easter egg that used to weigh 249g in 2022 has been reduced by 17.5g, with this year's version weighing 231.5g. However, the price of this treat remains at €10.99 the same price as last year in Tesco.
Cadbury's medium Wispa Easter egg has been cut in size by 41.5g and is now 182.5g, down from 224g. Last year it was being sold in Tesco for €5.99 and this year it costs €4.50.
The brand's smaller eggs have also been impacted with Cadbury's Dairy Milk Freddo Faces Easter egg shrinking by 26g from 122g to 96g but costing €1.50 each in Tesco, or €1 with a clubcard. Last year you could get three of the 122g small eggs for €3.
Shrinkflation happens when consumer products get smaller in weight, size or quantity while their prices stay the same or even increase.
The strategy is used to boost or maintain profit margins and is mainly utilised by companies in the food and drink industry.
Shrinkflation can seem sneaky but is not illegal as producers will still continue to indicate the weight, volume or quantity on their packaging.
A spokesman for Cadbury owner Mondelez told The Sun: "We're constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves."
The Irish Mirror has contacted Mondelez directly for comment on this story.
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