The heir to the Cadbury's name has launched his own chocolate company - without taking any money from the company's £4.6billion fortune.
James Cadbury is the great-great-great grandson of John Cadbury, who founded the world-famous confectionary makers in Bourneville, Birmingham in 1824.
But with the brand now owned by global giant Mondelez International (formerly Kraft) and the 37-year-old holding no shares in the modern-day company, he does not profit from its success - and his family's charitable Quaker traditions mean he has not been given a large inheritance either.
