Cadbury fans have hit out at the chocolate giant after it was revealed that it has reduced the size of Dairy Milk sharing bars by 10%.
Parent company Mondelez blamed rising inflation in the production of its chocolate as it reduced the size of its larger bars from 200g to 180g. The popular chocolate bar, while now smaller in size, is still being sold for £2.
Mondelez said the shrinkflation – reducing the size of a product but keeping its price the same in order to improve profitability – was the first by Dairy Milk in a decade, reports WalesOnline . In 2012, a 49g bar was reduced to 45g but the price remained 59p; a year earlier the 140g chocolate bar was reduced in size to 120g.
