Chocolate giant Cadbury is close to launching a diet chocolate that has 75 per cent less sugar and fat but tastes the same, bosses claim.
Dirk van de Put, chief executive of the brand’s US owner Mondelez, believes healthier alternatives to chocolate will soon be as common as diet soft drinks.
Cadbury is experimenting with plant-based fibres to cut as much as 75 per cent of sugar and fat.
