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The Independent UK
The Independent UK
National
Via AP news wire

ByHeart CEO on launching new baby formula in a supply crisis

ASSOCIATED PRESS

The co-founders of baby formula startup ByHeart began working on their product long before the current shortage that's rattled many American parents.

It took Ron Belldegrun and his sister Mia Funt six years to research, test and win regulatory approval for their company's formula. When the Pennsylvania-based company launched in March, it was first new formula to hit the U.S. market in 15 years.

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