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Fortune

Allie Garfinkle

By 2030, the metaverse gaming market will reach $168.4 billion, estimates startup Gamefam

Roblox metaverse Bessemer Venture Partners Leo Schwartz

(Credit: Courtesy of Gamefam)

Picture this: football, Roblox, and SpongeBob SquarePants.

Weird? Very. But Gamefam CEO Joe Ferencz says it was a winning combination that helped the startup score big during this year’s Super Bowl. Gamefam created the surreal five-game metaverse competition (which apparently involves SpongeBob avatar rewards) in partnership with Paramount and it turned out to be among the startup’s biggest hits of the year.

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