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Evening Standard
Evening Standard
Business
Charlotte Duck

Buying off-market: ways for buyers to find homes before sales listings go public are no longer just for the ultra wealthy

London properties

(Picture: Matt Writtle)

With stock in historically short supply, many buyers are finding the only way to secure a property is to find one that hasn't yet been listed publicly for sale.

According to data from Hamptons, 20 per cent of London sales in 2021 were sold off-market, a figure that increased to 25 per cent for homes priced £1 million or more. Previously, this hush-hush method of property purchasing was only used by the very wealthy, but now buyers looking in the sub-£1 million bracket are finding ways of bagging their dream home before it hits the open market.

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