Buying London is a new Netflix show that will take us behind the scenes at one of London’s most exclusive luxury estate agents. The series follows Daniel Daggers, the boss of DDRE Global, and his ambitious staff as they battle to sell some of London’s eye-wateringly high-end properties. Daniel likes to call himself ‘Mr Super Prime’.
A spin-off from the US series Buying Beverly Hills, this show will take us from the money-laden streets of London's Mayfair to the exclusive enclaves of Holland Park in West London. We'll also get to know the estate agents as they strive to make their mark in the cutthroat business whilst at the same time navigating the intricacies of their own personal lives.
“My reputation, as well as all my money, is on the line,” says Daniel. “But in the story of David and Goliath, it’s David who wins. Or is it Daniel?”
So here’s everything you need to know about the Netflix series Buying London…
Buying London release date
Buying London launches worldwide on Netflix from Wednesday May 22 2024.
Is there a trailer for Buying London?
Yes there's an official trailer plus a previous clip available for Buying London which you can watch below. This preview trailer introduces us to Daniel Daggers, or ‘Mr Super Prime’ as he refers to himself, as he explains how his small independent company challenges his ‘old-school’ rivals and looks to revolutionise the high-end property market.
What happens in Buying London?
Buying London lets us peek behind the curtain at exclusive estate agents DDRE Global, run by boss Daniel Daggers who says he has sold over £5billion of property to the rich and famous. But alongside his team of agents, he must work hard to keep pace with his more established rivals.
Buying London — meet the estate agent stars
Buying London follows Daniel Daggers, who has worked in real estate for 25 years but left a big corporation to start his own business, DDRE Global. At the moment, there’s not much information about Daniel’s team but it won’t be long before we can get to know the ins and outs of their lives, both professional and personal.
Daniel's big team are as follows...
Oli
@olihami
Smooth-talking Oli is a ‘posho’ with enviable connections right across London’s high society. A reformed party boy with hints of a shady past, he is now settled down and happily married to Vivi, the woman who finally tamed him. But is he able to resist the temptation of one flirtatious colleague and keep his marriage on track? A sharp dresser, Oli is always suited and booted, but can be tactless, and has an unfortunate penchant for making an awkward situation far worse.
Lauren
@lifeoflaurenchristy Lauren is the top agent at DDRE and never tires of reminding the rest of the office about her long-term friendship with boss Daniel. Fiercely driven and ice cool under pressure, the South African believes her expertise and experience mean she’s a cut above her colleagues and therefore deserves to be given the agency’s swankiest properties to market. But Daniel’s apparent favouritism towards her causes a clash with another colleague in an explosive feud which reaches boiling point and could threaten the future of the business.
Reme
@remenicole
At just 21, rookie agent Reme is the baby of the office and desperate to impress boss and mentor Daniel who calls her his ‘rough diamond.’ Warm and bubbly, but equally determined and ambitious, Reme is a rising star on the look-out for the big money opportunities which will help her make her mark at DDRE. Caught up amongst the intense rivalry in the office to secure the best properties, will the newbie manage to steer clear of friction and cut through the competition to prove herself to Daniel
Rosi
@rosi.walden
Having grown up in Holland Park, Rosi knows prime central London like the back of her hand. She claims to have new money clients all over the world, but her nose is put out of joint when she sees the biggest properties being handed to teacher’s pet Lauren, who she believes has Danny wrapped around her little finger. Sweet-natured Rosi is always on hand to offer advice on colleagues’ personal problems, and when told to team up with lone wolf Oli, an unlikely friendship blossoms with unexpected results.
Rasa
@rasa.bagd
Headstrong Rasa is a well-connected hustler with a black book bursting with the phone numbers of millionaires and billionaires. Always at the heart of the office politics, she’s unafraid to speak her mind and never shies away from confrontation, even if that means locking horns with the other agents, causing Daniel to force her to resolve differences. But beneath the tough exterior, is there a more vulnerable side to Rasa?
Juliana
@julianaardenius
Self-assured Juliana reckons she’s the hottest interior designer in London and aims to make the properties she works on look as glamorous as she is. Juliana says herself that she can be “very naughty” when given half a chance and relishes the opportunity to push boundaries. She is also entirely open about her workplace crushes, which causes drama in the office. However, when an emotional Juliana reveals shocking details about her past, it’s clear there’s a lot more to her than meets the eye.
Olivia
@oliviajwayne
DDRE content creator Olivia has the diplomacy skills to diffuse the most volatile of situations. The peacemaker in the office and the voice of reason amid any drama, she’s likeable, caring, and often acts as a go-between when conflict erupts. Close to Juliana, Olivia is quick to advise when some of her actions cause friction. But will that advice be heeded?
Rival agent Alex
Alex, @alexleebourne is the founder and director of a rival agency. A super slick and shrewd operator and one of Danny’s oldest friends. While their personal relationship goes back decades, when it comes to business, Alex and Danny are arch enemies and they know they can never truly trust each other as they battle it out on behalf of their wealthy clients. But underneath the professional tension and power playing, there’s a mutual respect, although this could be torpedoed when it emerges Alex has his eye on more than just the next big property deal. Could he be about to blindside Danny?
Behind the scenes and more on Buying London
Buying London was filmed in London and was produced by Naked, A Fremantle label. The showrunner is Cam De La Heurt while the Executive Producer is Paul Broadbent.
