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The Guardian - UK
The Guardian - UK
Comment
Elle Hunt

Buying London is grotesque TV – but it shows the capital’s property market for what it is

Daniel Daggers, centre, whose real-estate agency is featured in Netflix’s Buying London, with his team of ‘modelesque’ agents.
Daniel Daggers, centre, whose real-estate agency is featured in Netflix’s Buying London, with his team of ‘modelesque’ agents. Photograph: Zoe McConnell/Netflix

When I first arrived in London, seven years ago, I used to enjoy stopping outside estate agents’ offices and browsing the listings in the window. Though they were almost always ludicrously out of reach, there was idle pleasure to be had in seeing what you could get for £5m v £10m, and debating with yourself the merits of a home spa v home cinema.

These days, however, I find it hard to indulge in fantasy real-estate without being reminded of London’s housing crisis, and where it has landed me and many others my age: shut out of home ownership. Now a flashy new reality TV series from Netflix is seeking to take us the other side of the glass with a view into on London’s “super-prime” property market.

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