It was announced last week that Rolex is to increase production of its luxury watches, in a bid to keep up with soaring global demand.
The move comes as Rolex timepieces have been tricky to buy from the manufacturer and its authorised dealers for a couple of years now. The shortage is especially apparent with sought-after pieces like the Daytona and Submariner (pictured below). But even models that are usually considered to be more accessible, like the Datejust, are also feeling the pinch.
