A food order shows up as delivered on the screen. The tracker says the rider reached the building. But nothing ever comes home, because the food was never real to begin with. That is the entire idea behind a new wave of websites now spreading across the internet, built not to sell anything but to recreate the feeling of buying it. People are logging on, filling carts, checking out and watching delivery trackers move, all without spending a single rupee or receiving a single item.
