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Motor1
Motor1
Business
Jeff Perez

Buttons Are Back, Baby

Steve Ballmer United States Apple Microsoft Tesla Inc. Luxury Euro NCAP Porsche Volkswagen

The first iPhone wasn't an immediate hit. Critics lambasted Apple for ditching the ubiquitous keypad and opting for a fully digital touchscreen interface. CEOs of the day—like Microsoft head and Zune creator, Steve Ballmer—called it "nothing more than a luxury bauble."

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