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The Guardian - UK
The Guardian - UK
Tshepo Mokoena

Buttery-soft cotton and robust denim: road-testing clothing that’s built to last

GROPUSHOTS ACTIVEWEAR DAY03 8326 Huel
Huelwear’s range consists of 18 core basics for adults and children Photograph: PR

While looking to replace some white T-shirts that were haggard beyond repair, I browsed the racks of a fast fashion retailer. Running my hands over various items, I encountered lurching seams, loose threads and unlined material so inadvertently sheer it would inevitably put your pants on show. These simply wouldn’t do.

Like many consumers, I’m trying to shop more sustainably. That often means choosing secondhand or well-made new clothing that will last. The clothing industry is known to be a major polluter, producing 10% of global carbon dioxide emissions every year, while it is estimated to use around 1.5 trillion litres of water annually. Luckily, Huel, which started out as a plant-based complete nutrition brand, is branching out into fashion, bringing its environmentally conscious, animal product-free ethos to clothing.

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