The site of the Butlin's resort in Skegness has reportedly been bought along with two others as part of £300 million deal. A ground rent deal has been agreed for the East Coast attraction, as well as branches of the leisure chain in Somerset and Bognor Regis.
According to the financial newspaper City AM, the Universities Superannuation Scheme, the UK's largest private pension scheme, has acquired the real estate sites. This means the firm will now effectively become Butlin's' landlord, Somerset Live reports.
Butlin's - the wider holiday park business - is still up for grabs after being put on sale by its current owners last year. Analysts expect the Butlin’s brand to fetch some £700m amid a domestic holiday boom in the UK post-pandemic.