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The Hindu
The Hindu
National
The Hindu Bureau

Business-to-Business meet at Global Ayurveda Fest to promote wellness tourism in Thiruvananthapuram

The Global Ayurveda Festival (GAF 2023) to be held here from December 1 to 5 will host a Business-to-Business (B2B) meet on Ayurveda-based medical tourism, bringing together over 150 tour operators from India and abroad to clinch business decisions with major wellness institutions and service providers.

The prime focus of the wellness B2B segment at the meet, scheduled for December 3 at the Greenfield International Stadium, is to attract international and domestic tourists seeking Ayurveda-based wellness and rejuvenation solutions and create a network of tour operators, Ayurvedic institutions, service providers and other stakeholders.

“This B2B meet at GAF 2023 will be a big boost to tourism while globally positioning Ayurveda as a holistic solution to address serious health challenges faced by humanity,” said G.G. Gangadharan, working chairman, GAF 2023.

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