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Sports Illustrated
Sports Illustrated
Sport
Andrew Brandt

Business of Football: NFL Owners Fully Embrace Private Equity Funding

NFL Tom Brady Jeffrey Lurie Pegulas Steve Ross CNBC Al Davis Bills Mark Davis Tom Wagner
Fox Sports broadcaster Tom Brady before the game between the Dallas Cowboys and Detroit Lions at AT&T Stadium. | Kevin Jairaj-Imagn Images

These are salad days for NFL owners.

They are in the opening years of media contracts spanning 11 years and worth a combined $110 billion, a figure that will continue to rise when they likely opt out of those deals in 2029.

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