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Fortune
Fortune
Beatrice Nolan

Business models need to be transformed to unlock AI’s true potential, IBM senior VP says

Ana Paula Assis, Senior Vice President and Chair, EMEA and Growth Markets, IBM (Credit: Fortune)
  • Speaking at the Fortune Global Forum in Riyadh, IBM’s Ana Paula Assis said businesses must transform their operating models to fully realize AI’s potential. She said companies need a systemic, organization-wide approach that integrates data, technology, and trust to realize the benefits of technology. While AI adoption is growing rapidly, most organizations still struggle to achieve measurable returns owing to knowledge gaps and limited integration.

AI has the potential to boost productivity within organizations, but only once business models have been transformed, according to Ana Paula Assis, senior vice president and chair of EMEA and growth markets at IBM.

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