- A new Ipsos survey reveals widespread national pessimism, with 83 per cent of Britons believing the country is heading in the wrong direction, a significant increase from 1989.
- The survey highlights declining public satisfaction with living standards, plummeting NHS confidence, and reduced belief in social mobility and the integrity of politicians.
- New Prime Minister Andy Burnham has begun his premiership amidst this challenging public mood, declaring his administration will “bring back hope” and be “a cost of living government”.
- Burnham's first major policy is an £850 million tax cut on household electricity bills, scheduled to take effect from 1 October.
- Ipsos advises the Prime Minister to navigate the “fragmented, multi-polarised political landscape” by delivering tangible improvements to people's daily lives to rebuild optimism.
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