To bastardize that infamous Herbert Hoover political ad, there was a time that it seemed like there was a chicken in every Instant Pot. That was actually the goal of Robert Wang, the creator of the countertop electric pressure cooker brand, who developed a simple internal mission statement after their sales had reached just over 10,000: "An Instant Pot in every kitchen, that is the objective of the company."
And shortly after Instant Pot hit the market in 2010, it did swiftly develop a certain cult status among home cooks. Devotees call themselves Instant Potheads and the official Instant Pot Community on Facebook currently has 3.2 million members who gather to "ask questions, post unique recipes and inspiration, get useful tips, and share the joy of cooking with our innovative multi-cookers."
