A burger van owner promoted his business on Mother's Day by featuring missing toddler Madeleine McCann and her mum Kate.
The Otley Burger Company wrote: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen [sic] Happy Mother’s Day to all the mums out there.”
The young girl, who was aged three at the time, went missing in 2007 on a family getaway in Portugal with her parents Kate and Gerry, Yorkshire Live reports.