Burger King has a difficult relationship with parenthood. Less than a year ago, it ran a campaign showing babies gazing longingly at junk food their parents were eating. Some thought that a tad misguided at a time when childhood obesity is a major health concern.
It was worrying, then, when a Burger King Instagram account last week posted a photo of a positive pregnancy test. I mean, is this a brand that's fit to raise a child? Would it be caught trying to wean its offspring on Whoppers? While rival brands fought over who was the father, confusion reigned for a good 24 hours until the meaning of the post became clear.
