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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Burger King’s new ad is shameless nostalgia bait

Burger King Boomer King campaign.

If there's one thing the internet loves, it's a bit of nostalgia, and big brands aren't blind to this. From retro pop-culture collabs to throwback design, it seems every brand has hopped on the vintage-loving bandwagon, to the point where it's getting a little... old.

Joining the ranks, Burger King's new campaign is all about embracing the throwback – except this time it's not being subtle. In the ultimate act of committing to the bit, BK's retro-packed campaign is total shameless nostalgia porn, and surprisingly, I'm here for it.

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