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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Burger King’s new ad made me feel viscerally unwell

Burger King ad.

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do the talking, the short ASMR ad has sparked a visceral reaction within me for all the wrong reasons.

While Burger King is often praised for its creativity and wit, this stripped-back, uncomfortably intimate ad is evidently not to my tastes. The fast food titan is no stranger to controversial campaigns, but this whispery torment has made me never want to encounter a Whopper ever again.

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