Burger King has escalated its long-running rivalry with McDonald’s, with its president publicly poking fun at the fast food giant’s CEO after his viral burger taste test drew widespread ridicule.
McDonald’s CEO Chris Kempczinski recently faced mockery over a video of himself eating the brand’s new Big Arch Burger. In the comments, people ruthlessly pointed out how uncomfortable he looked while eating the burger and suggested that dining at the chain was not a regular occurrence for the executive. Others said he took the “smallest first bite ever” of the huge burger.
