The Burger King 'Bundles of Joy' ad has to be one of the most divisive advertising campaigns of recent times - the negative reactions also send a very clear message to new mums.
The internet is currently working itself into a frenzy about a Burger King ad campaign featuring new mums chomping down on burgers moments after giving birth. There's been an outpouring of negative reactions to the advert, but we think it's brilliant - judging by the support from mothers who identify with the content, we aren't alone. Named 'Bundles of Joy,' the concept of the ads is actually really clever - a series of fabulously real images placed on billboards and bus stops featuring mothers in those heady, surreal moments after birth eating a Burger King while cradling their new baby.
