In May, the dating app Bumble, launched as the feminist Tinder in 2014, ran what it called an anti-celibacy advertising campaign. It featured a woman attempting to “swear off dating” and become a nun – only to find herself lusting after a hunky convent gardener.
The backlash to the “Bumble fumble” was swift. Lainey Molnar, a celibacy-forward Instagram personality, said the company was “gaslighting women who refuse to participate in hook-up culture”.
