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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Bumble Engages Peacock’s ‘The Traitors’ To Promote Dating ‘Deception Detector’

Peacock Bumble campaign.

Bumble, the dating service, has tapped into Peacock’s murder-mystery competition series The Traitors to promote its new Deception Detector.

In The Traitors, contestants aim to separate the traitors from the faithful, just as online daters look for authentic connections.

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