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T3
T3
Technology
Max Freeman-Mills

"Building the reach to match the reputation" – Panasonic's new TV partner says it has big ambitions

Panasonic 2026 TV lineup 2.

When you drop news as big as the announcement that Panasonic made yesterday, confirming that it's entering into a partnership that seems to basically sell off its TV branding to a new manufacturer, you know that people are likely to be sceptical.

Like with Sony giving the Bravia keys to TCL earlier this year, there are likely plenty of Panasonic ultras out there who're devastated to learn that this storied Japanese brand will no longer be the sole driver of its own TV destiny.

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