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International Business Times
International Business Times
Business
Adam Bent

Building Eco-Friendly Finance: How Bitcoin.ℏ Strives to Balance Profitability with Sustainability and Planet Care

When the first cryptocurrency was introduced in 2009, it aimed to transform the concept of money, eliminating the need for intermediaries such as banks for transactions. At first, the idea was dismissed as impractical and unreliable. Yet, when early adopters began reaping significant profit, people's perception started to shift. In fear of missing out, many rushed to mining, often without realizing the environmental damage it causes to the planet.

Today, the debate around sustainability is reshaping the industry, forcing crypto miners and investors to seek alternatives. To provide a viable option to this next generation of eco-conscious investors, John Ortmann and his team have launched a new sustainable cryptocurrency, Bitcoin.ℏ.

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