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The Guardian - UK
The Guardian - UK
Business
Georgina Quach

Build to rent’s glitzy goldrush raises fears for social housing

Wembley Park
Wembley Park houses the biggest build-to-rent complex in the UK. Photograph: Chris Winter, Quintain

The Keel, a converted former HMRC office block overlooking Liverpool’s waterfront, is billed as the solution to dull, impersonal renting. Tenants in the block of 240 new flats can fake a sun-kissed glow on video calls by dialling in from its new “Zoom room”. According to its interior designer, Jasper Sanders, the effect created by the tinted windows is a friendly nod to many Liverpudlians’ love of a year-round tan.

At the Wembley Park development in north-west London, renters can work from retro camper vans or sheds custom-made for home working.

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