When Buell Motorcycles CEO Bill Melvin resurrected the marque in February, 2021, some American V-twin fans rejoiced while others remained skeptical. Retaining much of the brand’s previous design language, the “new” models looked dated next to today’s superbike and hypernaked contenders. Not to mention, the man himself, Erik Buell, wasn’t contributing to the nameplate’s latest revival.
Despite the noise, Buell Motorcycles has forged ahead over the past year, opening its Buellvana purchasing platform. While customers can already reserve a production slot for the 2022 Hammerhead 1190 or 1190SX, Buell will unveil two new production model prototypes at the 81st annual Daytona Bike Week.
