Aldi and Lidl are to face a new rival as another supermarket is due to open in the UK next month. Motatos says it can cut prices by offering surplus food from wholesalers and will also be a challenge to supermarkets such as Asda, Tesco, Morrisons and Sainsbury's.
Motatos is said to have already established partnerships with several distributors including Wholegood and Pricecheck ahead of its UK launch in June, Manchester Evening News reports. Established in Sweden in 2014, it is known as Matsmart across Europe.
It is not yet known exactly what times will be sold, or the prices, but it will sell "well-known products that would otherwise risk ending up in landfill”, the Grocer reports. This includes items that are no longer being sold on shelves due to changes in packaging, seasonal changes or short best before dates.
