Prices of supermarket own-brand and budget products have increased more than premium and branded foods during the cost of living crisis, according to new figures.
Which? tracked annual inflation on tens of thousands of food and drink products across seven months at eight major supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – to find that own-brand and budget ranges have gone up by as much as 18%.
