Bud Light sales dip after trans promotion, but such boycotts are often short-lived

Bud Light is under fire from conservatives on social media for a promotion with a trans influencer. (Bryan Bedder/Getty Images for GLAAD)

Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month.

And even as research has shown that other social media-fueled boycotts were short-lived, two Anheuser-Busch executives are on leave amid the firestorm.