Since March Madness, Bud Light owned by Anheuser-Busch (AB) InBev has been plagued by the backlash against the beer brand’s marketing partnership with transgender influencer Dylan Mulvaney. Usually, boycotts and social media commentary lose steam after a few days. But Bud Light has picked a fight it cannot win–and demonstrated it does not understand its customer base.
On Thursday, AB (the world’s largest brewer headquartered in Brussels) released its Q2 net profit, which showed mixed results. U.S. sales volumes and sales tanked–but operating profits ticked up and sales volumes in foreign markets grew.
