Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Christiaan Hetzner

Bud Light inks sponsorship with Dana White’s UFC as it struggles to find a way to impress American beer drinkers after trans-ad debacle

UFC chief executive Dana White (Credit: Cooper Neill—Zuffa LLC via Getty Images)

One minute Bud Light is celebrating a transgender TikToker’s “365 Days of Womanhood”, the next it’s promoting men beating each other to a pulp for money. 

Still reeling from its brief yet disastrous collaboration with Dylan Mulvaney, the pendulum has apparent swung hard over at the once popular Anheuser-Busch InBev brand.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.