
This year, Qantas announced two plans in direct conflict. In March, Australia’s largest airline group went public with the admirable goal of achieving net zero emissions by 2050 and a 25% reduction by 2030 by using new clean fuels, boosting efficiency and using carbon offsets. For the aviation industry, this was a watershed moment, containing world-leading detail and bold links between executive pay and improved sustainability.
But only two months later, Qantas confirmed its order for 12 new Airbus planes capable of ultra long-distance flights, making possible non-stop flights from Sydney and Melbourne to London or New York.