There’s more to these new Oyster Perpetual models than meets the eye
Quiet luxury fashion is on the rise, helped by the unbranded “stealth wealth” styles favoured by the Roys in HBO’s hit TV show Succession and the louche-yet-elegant looks donned by Gwyneth Paltrow during her now infamous ski trip trial. There is, however, always a rule breaker where you least expect one, and this spring, it’s the ultimate “stealth” brand, Rolex, that’s bending the rules and bringing a sense of playfulness to the rarefied milieu of haute luxury.
