I’m currently on a never-ending road trip surrounded by beautiful people. Or beautiful as deemed by algorithms that favour symmetrical faces, invisible pores and taut bodies. They mostly have more than a million followers. They know how to position their faces so the light hits it just so. They know how to hold a handbag, sell thousands of them with a single image and thus why they’re important in the fashion ecosystem.
I generally find the frothing over the word influencer tiresome. In my view everyone remotely in the public eye is one in some shape or form. Those who manage to navigate Instagram/TikTok in particular profit hugely from their high engagement and five-figure paid partnership deals. They make their work of content creation in beautiful places look much too effortless and fun, and thus the frothing. But in essence we are all part and parcel of a system that is designed to sell something you may or may not need or want.
