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International Business Times UK
International Business Times UK
Jim Manzon

BTS V Ignites Paradise City Casino Billions — Ninth Gig Mirrors Celine's 591% Profit Blast Across Asia

BTS Celine Paradise Asia Luxury South Korea Cartier
BTS’ V becomes the face of Paradise City, using his global star power to boost casino revenue and luxury tourism. (PHOTO: TAEHYUNG INFO UPDATES/INSTAGRAM)

A South Korean integrated resort has appointed BTS member V as its global ambassador, a strategic move to leverage the K-pop star's immense influence. The appointment aims to replicate the explosive growth V has delivered for luxury brands such as Celine and Cartier.

On December 1, 2025, BTS' Taehyung was announced as Paradise City's global ambassador. The announcement was accompanied by videos shared across the resort's social channels, coinciding with the company's strongest financial performance in recent years.

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