Wall Street is paying close attention to Seoul.
Within 48 hours of announcing their fifth studio album, BTS amassed 1.49 million pre-saves on Spotify, setting the record for the most pre-saved album by an Asian act in the platform's history. The project, titled Arirang, also became the fastest album ever to reach number one on Spotify's Countdown Albums Chart, achieving this milestone before fans had received any information beyond a title and cover image.
