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Sport

BSA’s New Gold Star is Pretty Slick. Will It Steal Customers From Royal Enfield?

BSA Royal Enfield Gold United States India Mahindra

The Quickshift

  • BSA Motorcycles was acquired by Indian automotive giant Mahindra, in an attempt to breathe new life into the company.
  • BSA is gradually expanding, making its presence felt in the UK and other parts of Europe.
  • This time around, it’s focusing on the Indian market. But can it capture the attention of a market that’s dominated by Royal Enfield?
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