If the “Willow” set from Taylor Swift’s “Eras Tour” was a bar, it’d be Brujas in Mexico City.
Gold-hued orbs float from the ceiling against a dark interior, where jars of herbs line the backlit walls, casting a faint, warm, honey-toned glow. The bar, staffed exclusively by women who consider themselves witches, feels both mystical and inviting
As if the witchy vibes couldn’t get more, well, witchy at Brujas — the Spanish word for “witches” — the hot spot in the city’s Roma neighborhood has just debuted a new namesake bar menu for the year. “Witch’s Quest” isn’t just a carousel of 10 cocktails; it’s a whirlwind tour of little-known history. The menu, which took six months of research and development to complete, is based on various witches from across the Americas. Margaret Jones, the first woman executed for witchcraft in the Massachusetts Bay Colony during New England’s 200-year witch hunt, opens the menu, which comes with a 20-page graphic novel.
“Everyone has a quest in life,” reads an intro to the menu. “This is the story of 10 women of different origin and moments in history who set out on a journey that changed their lives—a journey that has also inspired 10 modern women, who through skills and knowledge, have been able to translate their experience into beverages you can now enjoy.”
The herbal led-bar pays homage to a history of indigenous ingredients and techniques to create more than cocktails. For the women behind the bar, they’re putting together tonics and elixirs with the power to heal, protect and nourish the human spirit. Located in the former home of Panchita, Mexico's famous witch and healer, the bar is housed in the lower level of a building dubbed “Casa de Brujas,” house of witches. Its structure even resembles a pointed hat and its top windows give the appearance of eyes watching over all who enter.
“This cocktail bar is based on Mexican herbalism,” reads a description of Brujas. “Tribute is paid to all grandmothers, great-grandmothers, mothers and traditional healers who in times past could cure everything from a broken heart to clinical illnesses with the help of herbs, flowers, bark, etc.”
Explaining the popularity of the bar among locals and travelers, hotel executive Adriana Zermeno, a native to Mexico City, describes it as a “mystical hideaway where cocktails are inspired by magic and folklore and crafted with care by a talented team of women.” She calls it “the perfect spot for an unforgettable night in Mexico City.”
This witchy-themed menu is available now through 2025 with a bar warning that: “Once you take a sip, a spell is said to take over your mind, body and soul!”
